sowFLo, an acronym for (So)uth (W)est (Flo)rida, from the “Paradise Coast” Naples, FL is a refreshing new take on contemporary Reggae music. With a distinct acoustic surf-rock/reggae sound, sowFLo sings a song of light-hearted melodies, whole-hearted lyrics and good vibrations. “We don’t make music, we create movement.”
The young reggae band released their self-titled debut EP in 2010, engineered by 5-time Grammy-winner Marc Lee and mastered by none other than Michael Fuller. Since then, their single "Paradise" has amassed over 130,000 views on YouTube, and is in rotation in Greece and Aruba's multiple radio stations.
sowFLo was recently voted #1 SouthWest Florida Reggae Band by over 25,000 online voters for the 1st Annual SPOT Magazine Awards.
Their newest 5-song EP titled "Rising", continues their working relationship with producer Joe Records, Grammy-winning engineer Marc Lee, and legendary Paul Fakhourie whose production credits include Bob Marley & The Wailers, Eric Clapton, Lauren Hill, Julian Marley, Damian Marley, Nas & Damian Marley, and Stephen Marley, among many others.
"Rising" EP was released on Thursday, July 18th 2013, followed by a 30-day Midwest Tour. Upon their return sowFLo shared the stage with Inner Circle, Tarrus Riley, Dean Fraser, and Rootz Underground at West Palm's Summer Jam 2013 on August 31st, and September 1st, 2013
Together, sowFLo exemplifies the message, “Everything is going to be alright,” and lifestyle of being easy.